During the housing boom, another shift was happening in advertising - a shift from outbound interruption based marketing to attraction marketing. Since WWII most businesses marketed their product or service by sending advertising to their potential customer without them asking for it. The advertising was placed in papers, TV and on Radio. This type of advertising is called interruption based marketing because it “interrupted” what you were doing. Interruption marketing worked for many companies, until today.
Have you noticed the number of news papers that are going out of business? Or the TV stations that are having problems. Or better yet, the number of empty billboards? Companies are moving away from interruption based advertising and moving towards attraction marketing, leaving the interruption based advertising companies to go bust.
So what is attraction based markeing and how can you use it to make more money?
